Inexpensive Dental Advertising Ideas During a Market Collapse






Inexpensive Dental Advertising Ideas During a Market Collapse

Author: LesKinney
Affordable dental advertising ideas to get new patients are currently needed by struggling dental practitioners who are tasked with a possible market failure if the federal government fails to deal with the debt ceiling debacle. In addition, dentists are advised to stock up on their necessary supplies in advance in case the market does crash and once accessible supplies abruptly become limited or too expensive resulting from increased inflation.

Even though the media has alleged for some time that the Recession ended some time ago, most Americans are seeing little evidence of change as a result of escalating inflation on core essentials such as fuel and food together with high unemployment throughout the 50 states. The fiscal recovery that the press references is nothing more than an illusion compassed by the Federal Reserve's practice of buying and selling bonds and securities. As of this writing, the United States is threatened with a downgraded credit standing and a conceivable new downturn if the administration is not able to agree on a debt ceiling resolution before the August 2 deadline.

"The current economy is going to take a toll on small businesses, particularly on doctors and dentists. That's why it is crucial for them to start taking a precautionary inventory of the things they must have on-hand to be able to sustain their clinics if the market crashes. ," says Mr. Helmut Flasch, a business and dentist advertising advisor and CEO of Doctor Relations, Inc., a health and dental consulting organization located in the Woodland Hills vicinity of Southern California. Flasch says that the U.S. dollar is being devalued at an astonishing rate because currency is being printed on paper without the backing of silver or gold, and if the market crashes, it will be worthless.

"The U.S. looked good throughout the go-go '90s. Individuals had jobs and extra cash flow. Now they have debt, lack of employment and inflation. Never did a country look so good just before it went bust and the America is no different, sadly," states Flasch. He cautions medical professionals, such as doctors and dentists, to start amassing their stock on significant items such as bandages, pain relievers and gauze as well as non-perishable food supplies. He contends that by stocking essential items in advance will help someone who made the necessary preparations to survive an overall financial crash.

"This is not about pessimism, rather it offers a good opportunity to prepare yourself no matter if there is a crash or not. Medical and dental emergencies don't time themselves by the condition of a troubled economy, they generally just happen, so people will still require the services of doctor or a dentist," says Flasch. He points out that a dentist who has prepared for a possible crash by stocking up on supplies will take the market share as opposed to dentists who failed to prepare and find that they are unable to either secure or afford the things needed to keep their practices running.

Mr. Flasch also counsels that dentists and doctors need to continue to market themselves to retain public visibility by participating in community instead of using traditional dental advertising. He states that during tough economic periods, people tend to band together. It will not do you any good to be a loner right now. You will have to work with people in the community who can promote you because price ranges for a conventional marketing campaign will be cost-prohibitive. Community contribution is marketing at a nominal cost since it entails a word-of-mouth campaign in your favor in lieu of an pricey radio spot." He concludes by saying, "This is a good method for people to prepare in the event of another market crash. There is no such thing as inclement weather, only poorly thought-out preparations for it."

Learn more details on dental advertising ideas in Helmut Flasch's book, "Double Your Business but Not Your Troubles".


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